Banana republic gay

Beyond Pride Month: H&M and Banana Republic Partner with UN to Support LGBT+ Equality

Pride Month is coming to a close as June ends. The last Movement parades are out on the streets. Some corporations are even back to their regular logos! But the fight for Lgbtq+ fest is still ongoing.

We must not forget that LGBT+ equality is far from a reality in our world. In many countries, queer youth face threats to their lives and livelihoods. So support for LGBT+ causes cannot end with Pride Month. This goes doubly so for brands and manufacturers!

The fashion industry in particular owes much to LGBT+ people. Designers such as Gianni Versace, Alexander McQueen, Tom Ford, Yves Saint Laurent have influenced every corner of the fashion world. Think about it: every couture item you love has been made or influenced by queer luminaries! For those in the fashion world, supporting the LGBT+ community is not just a mere courtesy. It is in fact our obligation!

There are many ways for brands to support the LGBT+community. In a previous article, we had discussed Pride-themed collections launched by fash

H&#;M, Banana Republic Partner with UN Free &#; Equivalent to Support Global LGBTI Equality

The United Nations Foundation announced today that highest global brands H&M and Banana Republic are once again partnering with UN Free & Equal for Pride Month this June to raise awareness and funds in support of lesbian, gay, bisexual, trans, and intersex (LGBTI) equality worldwide. H&M will donate $, to the global campaign this year, while Banana Republic will donate $60, this Pride Month.

“Pride connects directly to our core values and encapsulates our social vision to enable everyone at H&M and beyond to live the life they want, express who they are and to be the best of themselves”, says Pascal Brun, Global Sustainability Manager, H&M.

Both H&M and Banana Republic have drawn-out supported UN Free & Equal, a global campaign of the United Nations Human Rights Office that strives to advance equivalent rights and fair treatment for LGBTI people around the world. With this year’s contributions, H&M has now donated a total of $,, while Banana Republic has donated $, to

A Legacy of Pride

What does Pride express to you? 

To me, Pride means taking risks to amble on this ground in our legitimate bodies and genders. It means going on a lifelong journey to tap into and honor our own desires, while also knowledge to respect and honor others whose desires are other from our hold. Pride is a journey towards embracing ourselves and releasing the shame and fear that community has put upon us. 

How does the art you build reflect your possess journey? And, just as importantly, what is the story it tells? 

My art is made up of multitudes and layers. It is maximalist, colorful and full of bliss. It defies genre and spans the world of style, food, performance and storytelling. There is rich texture both in the visual aspects of my work and in the stories it tells. Like my art, I am a very layered being who has been on a lifelong journey of discovery. The story my art tells is that of resilience and resourcefulness; of living a colorful and abundant life that is a balancing operate of calculated risks and of lush beauty. 

How do you express yourself through style? And w

Case study:

“With its stores the world over, Banana Republic has become so ubiquitous that it’s simple to forget what a pioneer the retailer has been,” said AdWeek.  Pioneer or not, it took them quite some second to target the LGBT specifically.

The brand has long enjoyed the patronage of gay men, and in , it finally put them in its advertising. Thomas Roth, president of Community Marketing added that while companies love Target and JCPenney reached out to the LGBT demo before Banana Republic did, the campaign is still “pioneering in its own way” - not simply for showing same-sex attracted men but for exhibiting actual gay men. Designers Nate Berkus and Jeremiah Brent were engaged when this ad was shot; today they’re married.

Trade magazine wrote: “Banana Republic Thinks Outside the Box With Inspiring Pro-Equality Ad Campaign”. They signaled a trend among retailers, mainly due to rapidly changing attitudes about LGBT lifestyles among millennials. The Spring “True Outfitters” series of type advertisements illustrates life’s precious and authentic moments mutual between loved ones. To tru