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Inside Grindr's plan to squeeze its users
The company’s bet on AI boyfriends and other paywalled features is making some employees nervous
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Today let’s communicate about how the growing pressure for dating apps to generate more revenue is shaking up the online digital dating industry — and in particular the world’s premier same-sex attracted dating app, Grindr.
Since its initial universal offering in , Grindr has been on a rocky road financially. Its stock has fallen 70 percent since its SPAC. After hitting an IPO-high of $, it currently sits at $ Last summer, employees announced plans to unionize, amid industry layoffs and worries that the company was losing its progressive society. Two weeks later, CEO George Arrison abruptly ordered his mostly remote workforce of people assist to the office. About half the company left and Grindr paid out more than $9 million in severance.
Now, Grindr plans to boost revenue by monetizing the app more aggressively, putting previously free features behind a paywall, and rolling out new in-app purchases, employees say. The company is curre
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We’ll spare you a distant text, let’s explain in human words who we are.
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With our latest tech that helps combat fake, scam and spam accounts, you can trust that you’re talking to genuine people.
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NEW YORK, June 1, /PRNewswire/ &#; Archer, the new social-first dating app for homosexual, bisexual, and queer men, today announced its launch, pioneering a new way to meet, date, and celebrate the community. The dating experience for this community has evolved from a place of anonymity to celebration and celebration, and Archer was developed to reflect that progress by prioritizing community, self-expression, and user safety. The app will be free in the New York City area this summer and will roll out nationally within the year.
Archer debuts under Match Organization (NASDAQ: MTCH) as the first major innovation in the space in nearly a decade. Archer was created in partnership with gay, bisexual, and lgbtq+ community advocates. Through the use of AI technology insights and extensive market research, including in-depth surveys and interviews, Archer aims to create a safer space for men to seek boldly and aim freely for whatever type of connection they want. The ap